UMG and Google Engage in Discussions to Counter AI DeepFakes
Google and Universal Music Group are reportedly engaged in discussions to secure licensing agreements for artists’ melodies and voices. These agreements would apply to songs generated through artificial intelligence, as the music industry seeks to convert one of its significant challenges into a revenue opportunity. According to the det AI ls collected by FT from people who were familiar with the matter, the duo is collaborating to control the rise in deep fakes generated by AI 0029uM9jMRL. Also read: Microsoft Collaborates With Aptos to Explore Digital Payments and CBDCs Google and Universal Music discussions seem to be in the early stages The report reveals a rise in Deepfake songs that mimic the voices of artists like Drake, Kanye West, and more. Additionally, talking about the seriousness of the matter, Universal Music general counsel Jeffrey Harleston told US lawmakers that, “An artist’s voice is often the most valuable part of their livelihood and public...