Bakkt Shifts Focus to B2B Technology Solutions, Plans to Discontinue Consumer App
Bakkt Holdings Inc. announced Monday that it will solely focus on business-to-business technology solutions and dis continue its consumer application. The company stated that the app will officially be dis continue d on March 16, 2023, and app users will continue to have access to all of their assets. Bakkt Consumer App to Sunset, Loyalty Points Still Accessible Through Other Channels Following Bakkt’s pending acquisition of Apex Crypto from Apex Fintech Solutions, the company has announced it is discontinuing its consumer business venture. Bakkt’s consumer platform will shift its focus to provide businesses with crypto and loyalty experiences for their customers through software-as-a-service and application programming interface solutions on a secure and compliant platform. The crypto company refers to this focus as its “business-to-business-to-consumer” strategy. “As we continue to gain traction with our B2B2C strategy, we are laser-focused on providing o...